Archive for the ‘google’ Category

MOBILE MARKETING: JA VOHL..DANKE..

Are you thinking mobile yet… if not you should be.

Consider these stats:

• There are 5.2 billion mobile subscribers globally (77% of the world’s population).
• In 2012, smartphone sales will overtake computers.
• By 2013, more people will access the Internet through their mobile than through a PC.
• By 2015, mobile broadband could be 3-4 times faster than fixed line broadband in many countries.
• 79 percent of U.S. consumers use a smartphone to help with their shopping.
• On average, people look at their phones 150 times per day.

With smartphones rapidly reaching critical mass in some markets, mobile is evolving from a “discovery” to a purchase tool for consumers.

At the Nielsen Consumer 360 conference in Frankfurt, Germany, strategies for driving an integrated mobile strategy were revealed.

Growth Potential in Germany is Big

With more than one mobile phone per person in Germany, it is a strong mobile market, but the potential for growth exists. German mobile consumers are connected and getting smarter. Nearly two out of every three (63%) mobile purchases in Germany are smartphones.

Today, 30 percent of Germans own a smartphone, compared with 45 percent in the U.K., 40 percent in the U.S., and 36 percent in Russia.

And with 83 percent of German smartphone users contract-billed by a carrier, higher monthly spending patterns follow: users spend an average of 1.5 more than feature phone users on their bills.

 Over 65 percent of smartphone owners use email and half are active social network users.

Perhaps most compelling is the fact that more than half (58%) of mobile Internet usage occurs in the home, virtually changing the way people shop and opening up new opportunities for advertisers.

Fifty-six percent of Germans react when receiving mobile advertising on their phone and more than one in five purchased the item advertised. ( THIS WAS A BIG SURPRISE)..

 “Mobile truly serves as the bridge between the online and the offline world,” explains David Gosen from Nielsen. “Mobile is empowering consumers to interact with stores, brands, friends and family in a way they never have done so before.”

More than 250 million active users currently access Facebook through their mobile devices and they are twice as active as non-mobile users.

 In Germany, nearly 50 percent of all smartphone users have used a social networking app in the last 30 days.

A mobile and social media strategy must go hand-in-hand (having a Facebook page is not enough). And proximity is influence. Location-based mobile alerts are impacting decisions to buy in a particular store.

 Creating a successful mobile strategy requires 4Cs:

• Content – be engaging.
• Conversation – create two-way dialogue
• Community – connect through advocacy programs
• Continuity – think long-term and on-going

Mobile is a big part of your customers lives – be a part of it. Build deep and more engaging personal dialogs – be where they are. Creativity and innovation differentiates your brand at every stage of their journey. Understand the real insight and behaviors of your mobile consumers to drive success.

SO THERE… ARE YOU MOBILE YET ?

APPSNEWBIE  SAYS

SUPPORT WXEL CHANNEL 42 PBS

OCCUPY WALL STREET APP:I’m getting arrested for ANDROID SMARTPHONES

I’m getting arrested- OWS – the APP

Android developer Jason Van Anden designed an app for protesters participating in OWS (Occupy Wall Street) protests.YAAY Jason..

This app called “I’m getting arrested” works with the idea that participants in the protests weigh the possibility that he or she may be arrested.

The “I’m Getting Arrested” Android app has an easy setup:

After being setup with one push on the keypad, the program automatically alerts family, friends, attorneys, Facebook and Twitter.

LET PEOPLE KNOW – WE WORRY ABOUT YOU-and our poor poor country:

What has our indifference wrought? We elected  a preponderance of “legal” thieves- economic traitors and con artists.. 

Remember Maytag and Whirlpool in Newton Iowa – and Whirlpool- after all this country has done for you 

you should hang your head in shame.

HELP KEEP LADY LIBERTY ALIVE  

SUPPORT WXEL CHANNEL 42 PBS

APPSNEWBIE SAYS..

SINGLE and LOOKING?  GO TO SINGLESQUARE AT THE APP STORE

Hey you single and looking Appsnewbies

Here is the Singlesquare link to help you find a special someone…

http://itunes.apple.com/us/app/singlesquare/id414357191?mt=8

Have you ever wished you see a list of all the singles nearby and had a way to communicate with them in real time? Would you like a way to avoid embarrassing face to face rejection?

Maybe you have spent time on a dating site only to find out someone wasn’t exactly truthful with their profile.

As in the advertiser was  still married – or the “widower” had a very healthy spouse who was not computer literate.

Or the potential dater had a “hidden ” photo

Or being divorced  was only in their  imagination.  

Well, SingleSquare is a fun FREE app designed to help with just those problems. To separate the wheat from the  chaff, so to speak. 

Also, SingleSquare’s new “Icebreakers” are a fun feature that people can read, write or rate even when they aren’t looking to meet new people. Let SingleSquare help you find “Love at First Sighting”

Key Features

• Users post “Single Sightings” to the places they are currently at announcing that they are single and open to meeting new people.
• Users can pull up a list of the “Single Sightings” nearby or view a particular venue’s “Single Sightings” to see how many single people are currently at that location.
• Users can send “Smiles” to other singles they would like to flirt with.
• Users can send messages to specific people (as long as their privacy settings permit), and interact with those nearby singles in real time.
• Users can post “Icebreaker Lines” that they think are good, then other users can rate them if they agree. Users can also add the “Icebreaker Lines” to their favorites, or use them as an introduction to other users.
• Users can win custom SingleSquare badges for sending messages and posting “Single Sightings”.
• SingleSquare includes the normal FourSquare functionality.

Please support WXEL TV Channel 42 a Public Broadcasting Station

DONT FORGET- ADOPT A SHELTER PET

APPSNEWBIE SAYS….

I got the same Gateway at Office Depot for $ 499.00, what a nice price, as my Sony, which I loved, just couldn’t get to work even with recovery disks after 3 yrs use, the average length any of my pc lasted.

Well after reading the prior bad reports, I have my fingers crossed and hope it lasts 3 yrs min.

So far so good and love the big screen and color red.

On a lark, I searched the web and found a free platform called Ubuntu, downloaded the free platform and replaced my Windows Vista which caused so many problems, To my amazement, the new Ubuntu is a gift from the gods, so interesting and fun to use and proved the problem was MICROSOFT not my Sony that I thought I would have to toss out. Now two lovely pc to play with and one, a new African 3rd world system to enjoy. So far keeping my fingers crossed hoping I am one of the lucky ones with my Gateway.

GODS AUTOMATED GROCERY CART: NO CREDIT LIMIT

May an internet dating site across the world  grant you your hearts desire, or quite conversely-

may you go to Whole Foods- or Publix -or HEB Foods-or Lund’s Foods  and  be gently hit in the heels by a distracted cart driver  who will love you for the next 50 years. Through cellulite -diarrhea and baldness. 

Never fear, oh befuddled and  timid shopper – either  personally – or professionally- remember that as you navigate your grocery cart of life  YOU have the total choice of what goes into your basket and  TADA_

GOD SAID THERE IS NO CREDIT LIMIT 

May you love BEST the people who have loved you; treasure that love , it is more precious and rare than rubies.  

May you not  blame yourself for the people who came into your life, who  either COULD not- or WOULD not love you well.THEY lost- really.

They MAY not have the capacity to love ANYONE.

Learn to judge -and assess carefully- the capacity others  have to love.Be VERY sure it is a fir for YOUR capacity -be it gargantuan or teeny.

Learn to  choose people whose emotional and intellectual capacities match YOURS.

Let the loss be theirs- if they cannot deeply love -Be sure not to let  their loss become yours.

It is not YOUR FAULT if a relationship ( you CHOSE- ahem)- with a person whose own pathology makes it impossible to treat you well, fails.

May you have the wisdom to discern the difference.

May you realize that for every flaw I overlook in you,  you overlook two faults of mine.

May you accept that that the price  of admission to the theatre of life- is  risk- and perhaps loss.

But how very sad to never even have participated.

May you remenber to love and accept beautiful- wonderful you- that is the GREATEST gift.

And I am so blessed to be given the opportunity to write this today, for each and every BEAUTIFUL one of you.

My very warmest wishes for your lives.

APPSNEWBIE SAYS

WHO USES  CELLPHONES and TEXTS: BY RACE and GENDER

If you are a mobile or tech marketer , this  is a really good breakdown report.

Who buys your stuff ? 

Who WANTS to  buy your stuff ? 

and WHY they buy your stuff..

DONT waste your marketing money on a market who can- or won’t buy .

APPSNEWBIE SAYS ..

“Extreme techies” tend to be male (63%), with a mean age of 31 and an average annual household

income of $67,000.

Also, nearly half (47%) are married, and 57% have children younger than 18 at home. While such a group holds down one end of the early adopter spectrum, a 2005 study by Women in Technology International, IDC and Intel found that women were becoming a greater part of the early adopter population, too:

“While women will not buy something for the sake

of being first, women are early adopters of technologies

that will clearly improve their lives. New technologies

such as home networking (57%) and WiFi (24%) are

favorites among women, allowing them to do more in

less time.”

Further, 53% of young women (Gen Y) in a 2008

study by Serena Software identified themselves as early adopters. As the researcher said, these are “the first to try new technologies, even before they become mainstream, ranking higher than any other profile.”

Hispanic and African-American consumers also boast early adopters.

 Hispanics, in particular, adopt more technology and consume more media than the general population, according to a study by Yahoo,

Telemundo and Experian Simmons Research. Some of

their findings:

_ 90% of Hispanics have a cell phone (versus 79% of the general

population);

_ 66% of Hispanics use text messaging (versus 38% of the

general population);

_ 61% of Hispanics have taken photos on a cell phone (versus

79% of Hispanics of the general population); and

_ Two-thirds of Hispanics have been online for more than five years.

African-Americans are more likely to use the mobile

web, but have much lower than average broadband

adoption, according to a 2009 study of wireless internet

use by Pew Research, which found:

_ 48% of African-Americans have, at one time,

used their mobile devices to access the internet

for information, e-mailing or instant messaging

(compared to the national average of 32%);

_ 29% of African-Americans use the internet on

their handheld devices on an average day (compared

to national average of 19%); and

_ Compared to 2007, when 12% of African-

Americans used the internet on their mobile devices on an average day, use of mobile web is

up by 141%.

Pew compared the use of digital technology among

African-Americans to that of white consumers:

_ By a 59% to 45% margin, white Americans are

more likely to go online using a computer on a

typical day than African-Americans; and

_ When mobile devices are included in the mix, the

gap is reduced to half; 61% of whites go online

on the average day when mobile access is included,

while 54% of African-Americans do.

Across a range of digital activities—some online,

typically using a computer; others being non-voice

data activity on a mobile device—African-

Americans and whites, on average, perform the

same number of actions.

SO THERE

APPSNEWBIE SAYS

KFC for $3.99 : KENTUCKY FRIED I LOVE YOU

In these challenging times- every coupon counts.

I want all my Appsnewbie pals to thrive and survive.

this is  very good deal.

Enjoy y’all.

THANK YOU COLONEL 

KFC for $3.99 : KENTUCKY FRIED I LOVE YOU

APPSNEWBIE SAYS…

PEEK a BOO- I’M SPYING on YOU….

  PEEK a BOO: YOUR SMARTPHONE  SPIES ON YOU

CAN YOU SEE ME NOW  ?

OR DO WANT ME TO  SEE YOU ALL THE TIME ??

If you y do NOT  want your phone to track you  24/7,

Here is some helpful advice.

Your Smartphone has a default   “geotagging” option.

You can by pass this. Really.

Disabling depends on your model.

How to turn off  Geotracking functions:

For BLACKBERRY and ANDROID PHONES

Get details on:

 www.icanstakyou.com and

www.realitypod.com.

FOR I Phones

Go to SETTINGS- Click on General

Under General – go to  “LOCATION SERVICES”

Check if your LOCATION SERVICES are “ON”

If you want to disable, change to OFF.

DEATH BY TEXT

Driving While Texting (DWT): FOR THOSE YOU LOVE: DON’T

Please paste this in your browser.

http://youtu.be/505k3YCc7Bw

Driving While Texting (DWT)

DWT is the new Drunk Driver of the  American  highways. 

 Researchers in one study demonstrated that driving while texting was twice as dangerous as driving while talking on the phone, a practice which has been shown to be as dangerous as driving with a blood alcohol content (BAC) of .08.

This is the general threshold for intoxicated driving.

 A separate report found that texting and driving is MORE dangerous than drunken driving. It has also been shown that texting is more dangerous than listening, dialing, talking or reaching for a device.

Why IS DWT Dangerous?

Using a communication device, for any purpose, can be distracting and dangerous.

According to scientists, the brain has a very difficult time processing different information streams. As a result, drivers who are concentrating on eating, dealing with children or changing the radio station — let alone typing a message or having a heated argument with their spouse — have difficulty focusing on the task at hand and reacting to road conditions.

Though driving while texting is a problem among most age groups, it is a bigger problem among teens. As a result, many states prohibit minors from using cell phones for any purpose while driving.

In the United States Congress, legislation has been proposed that would prohibit drivers nationwide, of all ages, from sending emails or text messages while driving.

Driver distraction is one of the leading causes of motor vehicle accidents. One of the fastest growing and most problematic of driver distractions is text messaging.

Numerous studies in recent years have linked auto accidents to text messaging and cell phone use. In response, in January of 2009 the National Safety Council urged state and federal lawmakers to ban the use of cell phones and other text-messaging devices while driving.

Since then, 14 states plus the District of Columbia have banned texting while driving, and several U.S. senators have united behind a bill that would ban driving while texting (DWT) nationwide.

Texting while driving is extremely dangerous, as well as negligent.

ARE YOU GUILTY?

APPSNEWBIE Wonders