One of the most exciting things for apps and developers I have seen in a long time…Cervin Ventures and Tie Angels must think so too.
WE SHALL SEE…
Social analytics firm Claritics, said it has launched a new analytics platform for games and apps for Android powered mobile devices.
Claritics raised a $1.5 million round as it talked about helping social game and app developers analyze their data and reap more money from their efforts.
Now the company is extending that effort to mobile apps on Google’s mobile operating system.THE
GOOGLE no less.
Mountain View, California based Claritics calls its work “social intelligence.” Claritics has been testing it’s cloud-based analytics with various venues that range from game companies to utilities and media companies. It’s all about getting enough data and organizing it so that it becomes “actionable.”
In other words, enough “stuff ” so you can figure out what to do with it next. Claritics wants to cash in on the explosion of the social web and it’s deep and wide data mine of buying/purchasing
(MONETZE MONETIZE BABY) and consuming choice data and to make automated processes. The service will be to let developers to narrow their customer search reach, retain users, and launch revenue campaigns on the fly. The real-time data become useful not just for looking back but for predicting the future.
WHO AND WHERE WILL MONEY BE SPENT? TELL ME PUHLEEZE ?
The new mobile platform is self-service,allowing developers to figure out in real-time what is working well — or not — in their mobile games, for example.
Claritics lets users delinieate their data based on device type, carrier, campaigns, location and other factors.
Claritics says it has made its sign-up process and usage more intuitive to dramatically reduce the time it takes to get the analytics up and running. App makers can use the service to evaluate user engagement and the behavior of those who buy things in games.
WHO BUYS MY STUFF and PLAYS MY GAMES??
Rivals include Kontagent, Apsalar and Flurry.
Claritics has said its platform has been in private beta testing with more than 100 potential customers. The company was founded in 2010 and has around 10 to 15 employees.
Investors include Cervin Ventures and Tie Angels.
WE SHALL SEE…