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Posts Tagged ‘Generation’

YOUR MOBILE MARKET: WHO and WHY THEY BUY EXPLAINED

ALPHAS

Predominantly white males 35-44. Most likely to agree that technology has a positive impact on the

world (94%) and to be working full-time (91%). These are the tech elite, immersed in technology. Alphas see technology as having a significant, positive impact on their lives and ability to communicate. At work, they are delegators, developing solutions to hand off.

ACCIDENTAL

Predominantly white females 25-54.

Not as comfortable with

technology as Alphas, Accidentals still have a deep nderstanding

of how technology can improve their lives. With a less direct

approach at work, they consider technology a tool to

solve problems, but not the key to everything. Similar to

Balanced, but more focused on work and enthusiastic about

technology.

PRACTICAL

Predominantly white males 25-44.

The most hesitant to agree that technology has a positive impact on the world (only 50%) or

their lives (20%).

Using all the technology that most other types are excited

about, but they are less enthusiastic about the devices.

 They typically report to the Alphas and Accidentals at work,

but are focused on implementation.

BALANCED

Predominantly white females 25-44.

 Although similar to Accidentals, they do not place technology or work at

the center of their lives.

Approaching their jobs as a means to fund other things they enjoy, this group leads more relaxed lives than other

types, and are hesitant to adopt emerging technology until they see how it relates to their personal lives. The most likely to be students and the least likely to be

workaholics.

LITE

Predominantly white males 35-54. The most resistant to

adopting new technologies before they are mainstream,

they are less likely to take risks, actively solve

problems or create efficiency. At work, they may adopt a new process once it is proven effective in

another department. The most risk averse segment in

relationship to technology (only 1% are the first to try

new technology), their work life (only 7% take frequent

workplace risks) and at home (only 4% take frequent risks

in their personal lives).

53% of young women (Gen Y) identified

Themselves as early adopters.

One researcher noted they are

“The first to try new technologies,

even before they become popular.”

Food for thought Appsnewbie says..