Posts Tagged ‘iPad’
Priceline.com iPhone app: Tonight-Only Deals APP OF THE DAY
Need a hotel room tonight and want to save some money?
Priceline.com today updated its iPhone app with a Tonight-Only Deals feature that shows travelers up to three available hotel room reservations valid for that night.
Most of priceline.com’s mobile customers—70%—book hotel rooms for a same-day check-in, priceline.com says.
Built into the travel company’s Hotel & Rental Car Negotiator app, Tonight-Only Deals are available at 11 a.m. local time and can be booked until 11 p.m., or until sold out.
The deadline gives hotel revenue managers time to look at their projected occupancy for the coming evening and decide whether they want to release any discounted rooms through the Tonight-Only Deals channel, a priceline spokesman says.
When a traveler searches for the app’s published-price hotel listings for a same-day stay, the app also looks for Tonight-Only Deals and displays a notice on the screen if any are available. Travelers can then choose either to see the Tonight-Only Deals or continue with their hotel search. In either case, reservations can be booked within the app. Hotels in 20 cities are eligible for Tonight-Only Deals, with more cities to be added, priceline.com says.
Currently, Tonight-Only Deals only are available through the iPhone app.
Users need to download the latest version of the app to get the Tonight-Only Deals feature. Tonight-Only Deals is not yet available for priceline.com’s Android app. The spokesman would not say when it would be available.
Priceline.com also recently launched an iPad app, which uses the iPad’s GPS technology to pinpoint the user on a map and highlights hotels and their room rates in the general area.
PCs Now LOOK Like ipads ACER GIVES APPLE SOME COMPETITION.
<p><a href=”http://www.physorg.com/news/2011-07-threatened-ipad-pcs-tablets.html”>Threatened by iPad, PCs start to look like tablets</a></p>
<p>The response by computer makers to the iPad stealing sales from them: Make their PCs more like iPads.</p>
Starbucks:TOUCH ME and MY iPAD:APP My CUP
Starbucks breaks interactive rich-media ad campaign by targeting iPad users
Starbucks, MTV and VH1 tap Celtra TOUCH
Starbucks Coffee Co. is running a rich-media ad campaign driving interaction with high-value Apple users.
The coffee giant is running banners on the two new sites that encourage users to tap to expand the ad unit into a full-screen, interactive rich-media experience. MTV Networks is looking to provide its consumers with multiple options for reaching its content.
“Our strategy was to pioneer and curate an experience with the touch screen specifically in mind. To my knowledge, MTV and VH1 are the first media brands to launch a touch-optimized browser experience,” said Kristin Frank, senior vice president and general manager of MTV and VH1 Digital at MTV Networks, New York.
“We’re very active in the app space and will continue to launch innovative products that are app and browser inclusive,” she said. “MTV and VH1 have an audience who are early-adopters of technology.
“Our audience is consuming content across multiple platforms, and it’s crucial that we’re right there with them. With this launch, we’re looking to service the fans who are interesting in what’s happening now- the latest video, Unplugged performance or series aftershow.”
Expandable rich media Starbucks is targeting the intersection of the affluent, early-adopter iPad demographics and MTV’s youth segments, as well as VH1’s slightly older audience.
The objectives of the campaign were to keep the brand top of mind among these influential consumers and influence purchase intent.The Starbucks banner within the and VH1 iPad-optimized sites asks consumers “What’s your Starbucks Signature?” and tells them to “Tap to find out.”
Eight ways to caffeinate
Once users tap on their drink of choice, the next screen asks them to :
“Create your Starbucks Signature! With over 87,000 combinations of Espresso Beverages at Starbucks, you’re sure to find your signature.”
The call-to-action is simply a button that reads “Create Yours.” Once tapped upon, users are able to sign or draw on a blank coffee cup by dragging their finger across the iPad screen.
So many espresso beverages, so little time
After consumers complete their virtual signature, they are presented with the finished product, a coffee cup inscribed with their message or drawing.
Users are given the option to create another one, browse the Signature Gallery to see what others have created or watch a video.
Interactive rich media and video can be a powerful combination
Since its launch, the iPad has proved to be an attractive canvas for advertisers due to its intuitive touchscreen interface and relatively large-screen format.
Celtra Inc. helped to power the campaign.
“We are experiencing an increased demand for our rich-media mobile advertising platform across all industry verticals due to a number of successfully executed cross-platform in-app and mobile Web campaigns,” said Mihael Mikek, founder/CEO of Celtra, New York.
Apple’s App Store Subscription
Thank you Nicholas
With a much-anticipated press release this morning, Apple clarified the rules governing its new App Store subscription plan in which magazine, newspaper and other content publishers (think video and music) can finally start charging customers a recurring fee to access their regularly-updated material. Before this new feature, magazines, for example, had to sell their digital issues individually, resulting, presumably, in a steep drop-off rate. If we could implement a standard subscription model, the conventional thinking went, and charge readers monthly or annually, we would be able to retain more customers.
Oft-quoted statistics for which I can’t find a source at the moment suggest that frequent newsstand visitors will pick up only seven magazines each year. The actual number isn’t that important though. Subscribers, obviously, are more valuable to a publisher: Yes, they receive every issue that is put out, but, more critically, they represent a committed reader to potental advertisers who want to know something about the people they are trying to reach. If only Apple would help to provide those.
This isn’t the first time that publishers hoped an Apple product would help to save the industry. When the iPad was announced by Apple last year, magazine publishers treated it as a savior. A way to sell the same content twice, publishers would be able to earn more for their product. In a way that a smartphone couldn’t and on a device that traveled more easily than a laptop, magazines on the iPad would be portable and glossy while still incorporating the social media and sharing features that are only possible on a digital platform.
Things didn’t go as well as was anticipated. Wired sold 100,000 copies of its first iPad issue, but, despite a rapidly increasing number of iPad owners, that figure fell to just 31,000 copies between July and September 2010. Glamour‘s sales dropped 40 percent between September and November and Vanity Fair and GQ reported similarly disappointing numbers.
In this second coming of Apple, publishers will find a new figure to be disappointed by: 30 percent. That’s the cut Apple plans to take for itself. In the words of Apple CEO Steve Jobs, who took a break from his medical leave (at least in press release form) for this special announcement: “Our philosophy is simple — when Apple brings a new subscriber to the app, Apple earns a 30 percent share; when the publisher brings an existing or new subscriber to the app, the publisher keeps 100 percent and Apple earns nothing.”
Sort of sounds good. But there are a couple of problems here. Developers are explicitly prohibited from routing customers around the system from within the application and publishers are unable to offer better deals outside of the App Store. “All we require,” said Jobs, “is that, if a publisher is making a subscription offer outside of the app, the same (or better) offer be made inside the app, so that customers can easily subscribe with one click.”
Apple wants to make this as easy as possible for the consumer — or that’s how they’re trying to sell these restrictions anyway. But they don’t need to sell them; the consumer is going to make the subscription process as easy for him or herself as possible, which means purchasing through the App Store, a place where they already have their credit card information stored and can buy with, yep, one click. That counts as Apple bringing on “a new subscriber to the app,” even if said subscriber is pushed to pay by advertising and other means paid for by the publisher.
Appsnewbie says Hmmm- with all the publishing competition. not sure how this will work-
I guess if you throw enough money at any concept- it will float for awhile.
This REALLY Confused APPSNEWBIE.
The only ONEPASS I knew about was the frequest flyer program
at Continental Airlines. SEE HOW I AM N
Google vs. Apple heats up for the umpteenth time. Google this morning rolled out One Pass, a payment system for newspapers, magazines, and possibly more, on the heels of Apple’s unveiling Tuesday of its online subscription service.The newest competition between the two Silicon Valley giants is a battle within a battle, with the underlying fight being iOS vs. Android.
At first glance, One Pass looks like a much better deal than Apple’s offering, especially for publishers’ bottom line: Google will reportedly take a 10 percent cut as opposed to Apple’s 30 percent. The system, based on Google Checkout, also offers more flexibility because it will allow for micropayments, subscriptions or metered access, even “freemium” or whatever else suits the publisher’s fancy. Many people know that publishers have been on a bumpy ride toward charging for content, with some of them attempting to build the actual vehicles — e-readers — to carry them there. In addition, at least according to Google’s pitch, the development effort and costs will be minimal.
For readers/potential customers, the biggest advantage is that they will be able to access the content they pay for via Web browsers, or apps on their mobile phones or tablets, by using a single sign-on and password — regardless of platform. So theoretically, even users of Apple’s iProducts, such as the iPad, who use a browser should be able to access and pay for a participating publisher’s content using One Pass.
Nieman Journalism Lab’s Joshua Benton’s take on the whole thing is interesting: He says One Pass isn’t directly comparable to Apple’s subscription system, which comes with hundreds of millions of iTunes subscribers that publishers can tap. On the other hand, he asks, “how many of you have a credit card on file with Google Checkout?” That may be the case, but with publishers likely to get on board Google’s system more quickly and easily, Google Checkout will undoubtedly grow. Its growth will be helped by the fact that One Pass has a wider potential reach because of the combined Web and mobile access that isn’t just confined to Android.
Meanwhile, antitrust questions have sprung up around Apple’s subscription service, although the paid-content industry is, of course, young. Nobody has a monopoly on it yet.
WOW all this tech is going -faster -faster -wha hoppen if your cell phone is not a SMARTPHONE but a DUMB DORA clamshell? I guess this makes you a technological pariah- as though you had a rotary phone.
Or dialup internet ….
How Other Tablets Could Hold Their Own Against iPad 2
With yesterday’s unveiling of the HP TouchPad tablet, at last the players sitting across from the iPad are pretty much set. Over the past several months, tablets from multiple manufacturers have been revealed, and all we’re waiting for now is for Apple’s sequel to its original tablet. Well, that, and for the other models to actually go on sale—so far the only real contender that you can buy is the Samsung Galaxy Tab, though that’s not much of a fair fight since its screen measures just 7 inches to the iPad’s 10, and it runs what’s technically a phone OS. But of the coming 10-inch tablets, do any of them actually have a fighting chance against the iPad, or rather, the next iPad, the one they’ll actually be competing against?
They might. As I watched yesterday’s reveal of the TouchPad, I couldn’t help but think that the TouchPad was a just OK. It’s not lousy by any stretch, but as far as a killer feature to really make me want it… well, there wasn’t one. Like many tech observers, I find webOS to be an excellent operating system, but, as a fan of shiny new gadgets, I didn’t see much to make me want to buy HP’s gadget in lieu of a second-gen iPad, which will surely be on sale in a few months if not weeks. Sure the cameras are nice, but it would be insane to think Apple hasn’t got that covered in iPad 2.
However, as analyst Harry Wang at Parks Associates explained to me, such hardware comparisons may not matter. HP’s retail-channel distribution is excellent, he said, and if the company can get the TouchPad to follow its printers and PCs into megastores like Best Buy, Target and Wal-Mart, then it’s all but guaranteed to sell in high numbers.
“This device has a good chance of selling good volume,” Wang says. “HP is a credible and trustworthy brand, but also you’ll find [the TouchPad] everywhere. The retail distribution strength of HP’s brand will definitely help sales. The hardware performance and pricing are certainly important, but we should not underestimate the ability of good distribution network.”
In yet another corner is Google Android, its Honeycomb tablet OS, and its headliner first product, the Motorola Xoom. Although the Xoom looks to be able to go toe-to-toe with iPad 2 feature-wise, the supposedly leaked price, $800, looks to handicap the device’s chances at luring iPad customers even before it goes on sale. However, if you look at the actual numbers, including carrier costs, the difference isn’t quite so stark, Wang says.
“The $800 price tag… is one way to validate Steve Jobs’ claim that competition will have a hard time to match Apple’s offerings on price,” he says. “But Verizon’s data plan (according to the BestBuy leaked weekly circular) is more generous than AT&T’s on a per megabyte basis ($20 for 1GB versus $15 for 250 MB at AT&T). So if looking at one-year total ownership cost, these two offerings are probably equal.”
Looking at the TouchPad, there are still two big unknowns that could make or break it, however, says Wang. One is battery life: the Xoom’s is rated at 10 hours, or about the same as the iPad’s, but HP was mum on this spec at yesterday’s event. The other factor is price. If the TouchPad ends up being more expensive than an iPad with similar specs, then it’s hard to imagine anyone but the most intense WebOS loyalists (or, conversely, Apple haters) picking one up.
“If the TouchPad can’t match those features,” Wang says. “It will probably be at significant disadvantage.”
Assuming a decent battery life and competitive price, though, the TouchPad just might have a shot. It definitely has its work cut out for it—the depth of webOS’s app store is extremely thin, and a summer release puts it months behind Apple’s probable refresh. But if it can get in the right stores, and at the right price, HP will sell a bunch of them, almost inevitably. It’s hard to think of a factor more important in sales than just getting your product in front of people, and that’s something HP already knows how to do.
Thank you PCMag
The term jailbreaking is used when applied to iPhones and iPads, anad refers to a hack that gains
access to previously forbidden areas of the
device to install certain programs or unlock it
for use with different cellular networks. Most
people jailbreak their devices to change icons
or wallpapers or to enable certain short-cuts
that were previously restricted. Put simply, it is
the process of gaining control of your i-device
at the root level so you can make changes
to every element of the code and operating
system if you wish.
The main reasons for jailbreaking are to add to
the functionality of the device you are using.
Because Apple controls both the hardware
and software in all of their products they
often create boundaries that people want to
overcome. A good example of this is just the
ability to change the way the icons on your
home screen look. Apple keeps the ability
to do this locked away inside the software,
preventing users form fully customizing the
device. One of their arguments would be that
third-party code changing the way apps look
could be malicious and access to those file
systems could result in a loss of functionality.
To some, not having the option to do this on a
device they own is a little too presumptuous
and they would like to take the risk. Those
people can use a jailbreak exploit and then
download app icons and install them as and
when they like. The jailbreaking movement is pretty fluid and
exploits have ranged from GUI applications you
install on your home computers, to websites
that let you download the required code. At
the moment there is no workable jailbreak for
the latest software. All jailbreak development is
gearing towards the release of software version
4.2 because this represents a revision that will
see the iPad, iPhone and iPod touch match up
in terms of functionality (currently the iPad is
behind the times). Once this is made public a
jailbreak will soon follow – no doubt available in a
new, novel way.
The pros are the ability to add vast new
features to your i-device. It’s interesting
because the features that have appeared
through jailbreaking have pretty much all
ended up coming to the official software.
Folders, multitasking, home screen
backgrounds and Cut & Paste are a few of
them. I personally have jailbroken for shortcuts
to my settings using SBSettings app, for Lock
screen information using Locklnfo app and se
I can fully customise my iPhone. I understand
the risks involved but I always do my rssearc.
on the jailbreak apps I install to make sure
they come from reputable developers and
that they have been used successfully and
safely in the jailbreak community
my iPhone affect
my warranty? Yes. If you take a jail broken device into an
Apple Store you will be refused your warranty.
There is, however no harm in restoring your
device back to its factory settings before
turning it in for repair – if you can. Ultimately,
if you have any doubts about jail breaking your
phone then it is probably best to avoid the
procedure and enjoy your iPhone or iPad as it
was originally intended.
JUST FOR THOUGHTS
NYET OR DA ?
iPad Economy for Russia ??Pad Economy for Russia
Russia’s President has hopes for a new tech corridor near Moscow, but can the country overcome corruption, lack of innovation, and a slow-moving state sector?
OH BE NICE…remember, this is an emerging consumer state.
Transparency has not been a hallmark of Russian government. REALLY?
Exhibit A: No one has quite figured out the relationship between Russian President Dmitry Medvedev and his mentor, predecessor and Prime Minister Vladimir Putin. Yet in at least one regard, Medvedev is consistently forthcoming: Russia, he says, is steeped in corruption, and it will take a long time to rectify the problem.
Russia is the world’s most corrupt major economy, according to Transparency International’s 2010 Corruption Perceptions Index. “Corruption has penetrated all echelons of Russian power,” says Medvedev, “and it has spread far and wide after the emergence of a market economy.”
The President also says he wants Russian entrepreneurs to develop and produce products as transformational, memorable, and profitable as Apple’s (AAPL) great icons, the iPad and iPhone.
“We need to think about developing the consumer market as a whole by creating good new products,” he says. He does not want to return to Soviet practices, which focused on huge industrial projects at the expense of the consumer.
Medvedev, 45, one of Russia’s first iPad owners, surfs the Net regularly and has an active Twitter account. His modernization plan envisions a shift from exporting mostly natural resources to excelling in high technology.
Russia’s exports of gas, oil, and other energy products made up more than 70 percent of total exports in the first 11 months of last year, according to Russian customs officials.
Medvedev wants technologies to make it to consumer shelves with “Made in Russia” written all over them. “This will be the kind of modernization we seek,” he says. “I would like us to create Russian iPads and Russian iPhones. True, I haven’t seen anything that works yet, but it doesn’t mean that we shouldn’t invent. We should try and create our own models.”
In September, Russian industrialist Sergei Chemezov showed Medvedev a prototype of a Russian mobile phone. It will initially be assembled in Taiwan for sale later this year.
The President’s push for diversification is getting some help from nonenergy companies, as Russia’s economy rebounds from a record contraction in 2009 and consumer demand revives.
Shares of X5 Retail Group, the country’s largest grocer, have climbed 546 percent in the past two years, while those of Pharmstandard, the largest drugmaker, have risen 326 percent.
Medvedev has identified five areas where Russia could and should make breakthroughs: information technology, nuclear energy, pharmaceuticals, aerospace, and energy efficiency. The government is investing hundreds of billions of rubles in these programs, according to Medvedev’s economy aide Arkady Dvorkovich. Medvedev wants private domestic companies to catch up with foreign rivals and has been on a charm offensive to lure multinationals to help.
The Russian President last May hosted a group of U.S. venture fund chiefs, including Drew J. Guff, a co-founder of Siguler Guff in New York, and David Kronfeld, founder and chairman of JK&B Capital in Chicago. In June he visited California’s Silicon Valley, where he got commitments from U.S. companies to invest in innovation in Russia, including $1 billion over a decade from Cisco Systems (CSCO).
Siemens (SI), Nokia (NOK), and Boeing (BA) last year agreed to join in Medvedev’s pet project of developing Russia’s Silicon Valley, a tech hub in Skolkovo outside Moscow. Skolkovo will offer generous tax breaks and other incentives to companies nurturing innovation there.
At the same time, Medvedev has lambasted state-controlled companies, including airline Aeroflot and oil company Rosneft, for being slow to innovate. Economy Minister Elvira Nabiullina says that 22 of the top state-controlled companies last year registered only 1,000 patents combined, compared with 5,000 patents registered by IBM (IBM). “There is money to invest. But practically no innovation,” Medvedev said at a government meeting on modernization on Jan. 31. Medvedev on the same day ordered the chief of Russia’s United Aircraft to be replaced.
As big Russian companies trail in innovation, small companies find it hard even to survive. “When I say that it costs me $35 to open a company here, no one in Russia believes me,” Olga Potapova, a Silicon Valley entrepreneur, told Medvedev during his June visit to California. In Russia “small business does not have the capability of big business. Mr. Vekselberg can afford a group of lawyers. I can’t.”
Last March Medvedev appointed Viktor Vekselberg, an oil and metals tycoon who, according to Forbes magazine, is worth $6.4 billion, to head the Skolkovo tech hub. Once it is up and running, sometime in 2014, Medvedev wants to replicate the model across Russia.
Peter N. Loukianoff, co-founder and managing partner of Almaz Capital Partners, a Cisco-supported fund with $75 million invested in Russia-related projects, says that in general the U.S. venture capitalists who came last year to Moscow are looking more favorably on Russia. Of 20 venture capitalists who visited Moscow, at least three plan to set up biotech, clean tech, and nanotechnology funds in Russia. Andrew Somers, head of the American Chamber of Commerce in Moscow, which counts more than 700 members, says many foreign investors in Davos have reacted positively to Medvedev’s modernization appeal. “I think that he is pretty successful in selling the determination of the government to stress innovation.”
At the World Economic Forum at Davos, the varying views of Russia were evident. Indra K. Nooyi, chief executive officer of PepsiCo (PEP), which entered the Russian market decades ago, praised the country’s efforts. PepsiCo in December agreed to buy a controlling stake in Wimm-Bill-Dann Dairy and Juice, a top Russian producer of juice and dairy products, for $3.8 billion.
Also at Davos, high-tech entrepreneur and commentator Esther Dyson spoke up about Skolkovo. “What’s missing is transparency around all the contracts that are being made with Russian and American companies” in the project, she said. “I would like to suggest that in Skolkovo you add transparency. If it’s proper for people to make money it should be visible how they make money.”
Investors are also divided over the implications of the Mikhail B. Khodorkovsky case. In 2005 the nation’s then-richest man was sentenced to eight years in prison for tax evasion. He has just been sentenced to six more on fresh charges, leading some foreign investors to view this as an episode of selective justice that damages the business climate. Says Medvedev, “I think foreign investors should not worry about just one case. When we talk about a prominent businessman, it’s easier for him to inspire a wave of public reaction. He has the money.” Medvedev also points out that 2,000 high-ranking state officials were sentenced on charges of corruption and bribery—proof of Russia’s determination to stamp out white-collar crime.
Some big companies just find Russia hard to deal with. Wal-Mart Stores (WMT), the world’s largest retailer, said in December it would close its Moscow office after it could not buy a local discount retailer. In 2009, Ikea, the home-furnishings retailer, suspended its investment plans in Russia after disputes with authorities over repeated problems in opening two new stores.
Above all, companies want a Russia that functions. As Christopher Weafer, chief strategist with Moscow-based bank UralSib Financial puts it, “Before Russia can talk about high-end electronics, it needs to improve the power supply and the roads. That’s the reality that investors are more focused on.”
The bottom line: Medvedev is on a charm offensive, trying to persuade Western companies to invest in Russia despite its problems with corruption.
NO RECESSION /DEPRESSION at APPLE:
BUT WHAT ABOUT the JOBLESS and HOMELESS?
HEY 99ers.net – did you get your $625 smartphone – or did you choose to eat and put gas in your old car so you could get to a possible job interview?
OR did you scrape together the money for the 1 house payment out of the 3 you were behind so the sheriff would not come out again and you would be homeless ?
Or 99er.net and jobless – did you scrape up enough money to pay the electric bill so they would turn your the power back on so you would not read by flashlight ?
Apple sells 160 millionth iOS device as average iPhone price grows to $625
Apple’s impressive revenue led by fourfold…
Apple profits rise over 89% on sales of 2.94M…
As Apple announced it has sold more than 160 million devices powered by the iOS mobile operating system, the average selling price of the iPhone continues to increase, now at $625 per unit.
The lightweight iOS operating system runs on the iPhone, iPod touch, iPad and Apple TV.
The iOS is an important part of Apple’s success in the mobile space, especially for smartphones and tablets. It is said that Apple’s primary competition, the Google Android mobile operating system, can’t match that strategy.
“The rate of sales for iOS devices is rapidly increasing. In fact, it was just last June that Apple crossed the 100 million milestone in terms of total iOS devices.
The top-selling iOS device for Apple is the iPhone, which moved a record 16.2 million units last quarter alone. And Apple also revealed on Tuesday that the average selling price of its smartphone is only growing over time.
In the last quarter, the iPhone ASP hit $625 with carrier subsidies, which typically cover the bulk of the cost when a consumer purchases a new phone with a two-year contract.
For comparison, last quarter the iPhone had an ASP of $610, while in the third quarter of fiscal 2010 it was $595.
Even with record sales of 16.2 million iPhones in the quarter, Apple struggled to meet consumer demand.
Cook, along with Apple Chief Financial Officer Peter Oppenheimer, lamented that they wished the company could have manufactured more handsets in the quarter to satisfy demand.
The iPhone accounted for $10.5 billion in revenue for the quarter, representing the largest chunk of the company’s reported $26.74 billion in total revenue. The iPhone grew in sales 86 percent in the December quarter, and is now being deployed at 88 of the Fortune 100 companies.
Apple expects even greater iPhone sales in the near future, with the impending launch of a CDMA variant of the iPhone 4 on the Verizon network in the U.S., starting Feb. 10. Cook said he does not believe the new CDMA handset will reduce the average selling price of the iPhone in the current quarter, and he noted that there is pent up demand for the smartphone from customers on the largest wireless network in the U.S.
“We are truly thrilled to be working with the Verizon team,” Cook said. “They have built quite a company and earned a great deal of respect from their customers, and some of them have waited a long time to get the iPhone.
Use iPhone as An iPad Game Controller
Mashable’s Amy-Mae Elliott highlights three (3) innovative iPad Games where you can use your iPhone as a Game Controller.
Firstly, Pad Racer allows up to four (4) iPhones to be used to steer race cars around a track. Next, a virtual version of Scrabble allows the iPhone to be used as a tile rack. Lastly, Chopper 2 is a helicopter-themed side-scroller that uses the accelerometer of an iOS device to control the game with movement and the touchscreen to take care of the likes of firing guns and dropping bombs. It is a sequel to the iPhone game of the same name.
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