Posts Tagged ‘mobile subscribers’

 

MOBILE MARKETING: JA VOHL..DANKE..

Are you thinking mobile yet… if not you should be.

Consider these stats:

  • There are 5.2 billion mobile subscribers globally (77% of the world’s population).
  • In 2012, smartphone sales will overtake computers.
  • By 2013, more people will access the Internet through their mobile than through a PC.
  • By 2015, mobile broadband could be 3-4 times faster than fixed line broadband in many countries.
  • 79 percent of U.S. consumers use a smartphone to help with their shopping.
  • On average, people look at their phones 150 times per day.

 

With smartphones rapidly reaching critical mass in some markets, mobile is evolving from a “discovery” to a purchase tool for consumers.

At the Nielsen Consumer 360 conference in Frankfurt, Germany, strategies for driving an integrated mobile strategy were revealed.

Growth Potential in Germany is Big

With more than one mobile phone per person in Germany, it is a strong mobile market, but the potential for growth exists. German mobile consumers are connected and getting smarter. Nearly two out of every three (63%) mobile purchases in Germany are smartphones.

Today, 30 percent of Germans own a smartphone, compared with 45 percent in the U.K., 40 percent in the U.S., and 36 percent in Russia.

And with 83 percent of German smartphone users contract-billed by a carrier, higher monthly spending patterns follow: users spend an average of 1.5 more than feature phone users on their bills.

 Over 65 percent of smartphone owners use email and half are active social network users.

Perhaps most compelling is the fact that more than half (58%) of mobile Internet usage occurs in the home, virtually changing the way people shop and opening up new opportunities for advertisers.

Fifty-six percent of Germans react when receiving mobile advertising on their phone and more than one in five purchased the item advertised. ( THIS WAS A BIG SURPRISE)..

 “Mobile truly serves as the bridge between the online and the offline world,” explains David Gosen from Nielsen. “Mobile is empowering consumers to interact with stores, brands, friends and family in a way they never have done so before.”


More than 250 million active users currently access Facebook through their mobile devices and they are twice as active as non-mobile users.

 In Germany, nearly 50 percent of all smartphone users have used a social networking app in the last 30 days.

A mobile and social media strategy must go hand-in-hand (having a Facebook page is not enough). And proximity is influence. Location-based mobile alerts are impacting decisions to buy in a particular store.

 Creating a successful mobile strategy requires 4Cs:

  • Content – be engaging.
  • Conversation – create two-way dialogue
  • Community – connect through advocacy programs
  • Continuity – think long-term and on-going

 

Mobile is a big part of your customers lives – be a part of it. Build deep and more engaging personal dialogs – be where they are. Creativity and innovation differentiates your brand at every stage of their journey. Understand the real insight and behaviors of your mobile consumers to drive success.

SO THERE… ARE YOU MOBILE YET ?

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WHICH AMERICANS TALK or TEXT the MOST?

JUST WHO IS YOUR MOBILE MARKET?

Think you can guess which Americans talk or text the most on their cellphones?

According to Nielsen, African-Americans use the most voice minutes, on average more than 1,300 a month.

Hispanics are the next most talkative group, chatting an average of 826 minutes a month.

Even Asians/Pacific Islanders, with 692 average monthly minutes, talk more than Whites, who use roughly 647 voice minutes a month.

African-Americans and Hispanics also text the most.

Hispanics send and receive around 767 SMS messages a month while African-Americans send and receive around 780 – significantly more than Asians/Pacific Islanders (384 texts a month) and Whites (566 texts a month).

The voice and text results are compiled from one year (April 2009-March 2010) of mobile usage data gathered by the The Nielsen Company, which analyzes the cellphone bills of more than 60,000 mobile subscribers each month in the United States.

Women Have Their Say; YES WE DO….
And if you think women in the U.S. talk more than men on their cellphones, Nielsen data confirms your suspicion.DUH…

On average, women talk 22 % more than men (856.3 minutes a month compared to men’s 666.7).

Turns out, American women are more communicative in general on mobile devices; they text more, too, sending or receiving an average of 601 SMS messages a month compared to the 447 monthly text messages sent or received by the average American male.

Teens Rule for Texting
Not surprisingly, teens text the most, sending or receiving an amazing 2,779 SMS messages a month. CARPAL TUNNEL ?

In the next two age brackets, text usage falls by more than half each time, with those aged 18-24 sending or receiving 1,299 messages and those aged 25-34 exchanging an average of 592 messages.

While the text usage varies greatly between those 18-24 and those 25-34, their voice usage is quite close (981 voice minutes for 18-24 and 952 minutes a month for those 25-34 years old.)

SO there we are-

BOO-

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