Posts Tagged ‘new toy’
TAKE THIS BENTLEY … PLEASE
YOUR potential customers need a reason to say yes.
YOU need to give a potential buyer the excuse to spend their money.
GO YE AND HELP THEM….
That’s why star marketers are psychologists and let the person sell themselves. Remember, people WANT to have an excuse to get a new “toy”.
It is your job to help them sell themselves – they are your VERY best salesperson.
Ask any good salesperson and they will tell you that the intangible “ WANT “ not “NEED” benefits sells your product,.
Remember- People generally don’t buy things they don’t TOTALLY need, but they will need a reason to say yes, even if they do need the product.
Remember- a NEED can be the care and feeding of ones tender and fragile ego
NEEDS take many forms – from yachts to diamonds - to LOVE ..
Nobody really NEEDS a Bentley convertible
..or do they ?
To feel better-and if you are a Bentley
Marketer remember to play Doctor…