Posts Tagged ‘technology’

THE VIRTUAL SCIENTIST GUEST

LECTURE SERIES

 

The Virtual Scientist Guest Lecture Series extends the educational scope of the SCIENCE SCREEN REPORT by bringing scientists into America’s classrooms in real time via the Internet. Using existing technology available through Skype, an internet based videophone service, SCIENCE SCREEN REPORT will arrange for scientists to participate in a “virtual” in-classroom visit without leaving their lab or research facility. The Virtual Scientist Guest Lecture Series allows both scientists and students to experience an interactive dialogue that inspires and engages students about dynamic cutting edge science research.

The technology requirements are minimal, requiring only that each participant (i.e. school and scientist) have a computer with high speed internet access, a high quality monitor, webcam, speakers and microphone. Skype software can be downloaded from www.skype.com free of charge. As the liaison between the school, sponsor and guest lecturer SCIENCE SCREEN REPORT makes all necessary arrangements for the virtual visit.

“Virtual” visits last about 30 minutes in order to fit within a standard class period. The presentation format varies according to the preference of the speaker and educator but will generally include a presentation followed by Q&A. The classroom teacher acts as the moderator and oversees the necessary pre-visit preparation.

Click here to view a short clip showcasing a “virtual scientist” visit featuring a biologist from the Florida-Atlantic University talking to a group of 7th graders at a school in Ft. Lauderdale, Florida.


SCIENCE SCREEN REPORT and SCIENCE SCREEN REPORT FOR KIDS are two fascinating series of educational DVDs designed to encourage scientific literacy by piquing the curiosity of the next generation of scientific, business and academic leaders about a broad range of dynamic, cutting-edge innovations.

SCIENCE SCREEN REPORT is produced to directly address National Science Standards and Science Literacy Benchmarks. Each show is approximately 15 minutes in length and can be viewed during a class period with time remaining for open discussion.

Each program (offered on DVD as well as MPEG for school system streaming) offers stimulating visions of our hi-tech world at work, helping students form an appreciation for the subjects that will encourage them to continue their studies, and perhaps even pursue an exciting career in the sciences.

SCIENCE SCREEN REPORT and SCIENCE SCREEN REPORT FOR KIDS are produced by Allegro Productions, Inc., a former Time Inc. company.  The Accreditation Board for Engineering and Technology and a panel of dedicated educators help in the production of the programs.

If you are a scientist/ physician/researcher/ ther are over 2000 class rooms and 10,000,000 students a year who woulds LOVE to find out about your discovery.

The SCIENE SCREEN REPORT  has  provided STEM DVD educational tools FREE OF CHARGE to students and teachers across the United States and Canada, for over 40 year and cover over 2000 school districts.

It is estimated that 10,000,000 students per  school year view the SCIENCE SCREEN REPORT educational tools.

If you would like to have your message reach classrooms and millions of students

nationwide and in Canada, please email:

maxinep@ssrvideo.com

QR CODE HACKER MALWARE: OMG IS NOTHING SACRED?

When I first as exposed to the QR  code technology andheard about the applications, I thought it truly was a panacea – and I really envisioned that the QR code technology  was going to displace  advertising as we knew it.

Mama Mia – was I wrong-LOL – now you know why I have a box full of  stock certificates  from companies that were formerly Pink Sheet darlings– sigh. So much for MY technological crystal ball.

While the QR code can give an entrancing demonstration-  how many of us actually use them on a regular basis?

Look at me- APPSNEWBIE and the QR code SCANDUDS t shirts I produced?

Outside of Japan (the birthplace of QR Code usage ), the only use cases so far seem to be:

1) Quickly getting to an Android app’s download page from a review site.

2) When you really, really want to know more about that print mag’s McDonald’s ad.Or you are REALLY REALLY hard up for something to do in the dentists of ice.

3) Scanning that mysterious QR code sticker thatpromises a freebie.Or you JUST got a smartphone and you want to see if you know how to scan.

Oh shut up- and don’t you  eye roll me- you KNOW not everybody can get that sucker to work…

See if you can ACTUALLY get a discount at Kentucky Fried – well- they SAID it was KFC..

WELL the evil ones are upon us

The evil ones  of the world have caught on to QR codes, so scanning that stray QR code might lead you to some nasty, nasty malware-bloatware -Trojans. Computer killers.

Now, to be clear: there’s nothing inherently wrong with the QR code itself. The QR code is just a visual representation of data which gets passed to the phone — so even if there were some way to directly exploit QR codes, its effect would vary greatly based on how each respective platform handles the data passed to it.

HACKERS  are using QR codes to lure people into downloading Android malware.

While some users are likely to assume that QR codes are unique to the Android market and thus be comfortable scanning them, these codes actually take you to an Android install package hosted on some third-party server. The QR code itself isn’t bad — but the link it’s obfuscating is.

Once downloaded, the dirty app (which, in the most recent case, was a hacked version of the Russian ICQ client, Jimm) begins firing off text messages to a premium number. Each text it sends (without your knowledge) sets you back around $5+. You can find an outline of the method byKaspersky Labs here.

It’s not hard to imagine how this concept could get nasty quick. Users, for the most part, would trust a QR code the same way they just a link on a company’s own website.

Take a QR-enabled ad on a public wall, for example; how simple would it be for the “hacker” to simply slap a sticker of his nefarious QR code on top of yours?

JUST WONDERING … QR CAREFULLY

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Priceline.com  iPhone app: Tonight-Only Deals APP OF THE DAY

Need a hotel room tonight and want to save some money?

Priceline.com today updated its iPhone app with a Tonight-Only Deals feature that shows travelers up to three available hotel room reservations valid for that night.

Most of priceline.com’s mobile customers—70%—book hotel rooms for a same-day check-in, priceline.com says.

Built into the travel company’s Hotel & Rental Car Negotiator app, Tonight-Only Deals are available at 11 a.m. local time and can be booked until 11 p.m., or until sold out.

The deadline gives hotel revenue managers time to look at their projected occupancy for the coming evening and decide whether they want to release any discounted rooms through the Tonight-Only Deals channel, a priceline spokesman says.

When a traveler searches for the app’s published-price hotel listings for a same-day stay, the app also looks for Tonight-Only Deals and displays a notice on the screen if any are available. Travelers can then choose either to see the Tonight-Only Deals or continue with their hotel search. In either case, reservations can be booked within the app. Hotels in 20 cities are eligible for Tonight-Only Deals, with more cities to be added, priceline.com says.

Currently, Tonight-Only Deals only are available through the iPhone app.

Users need to download the latest version of the app to get the Tonight-Only Deals feature. Tonight-Only Deals is not yet available for priceline.com’s Android app. The spokesman would not say when it would be available.

Priceline.com also recently launched an iPad app, which uses the iPad’s GPS technology to pinpoint the user on a map and highlights hotels and their room rates in the general area.

Dell and Apple are Dukeing it out..

Dell’s sales in China grew by 22 percent during the first quarter of this year, and China, the world’s largest mobile phone market, passed 916 million subscribers in July.

China LOVES mobile devices:

Dell WILL PARTNER WITH THE CHINESE  www.Baidu.com
While Dell has not announced when the products are to hit the market,

technology giant Dell and Chinese Web services company Baidu are teaming up to develop mobile phones and tablet devices involving Baidu’s new mobile platform. Run Samsung- run…

Dell’s sales in China grew by 22 percent during the first quarter of this year, and China, the world’s largest mobile phone market, passed 916 million subscribers in July.

Baidu occupied 75.9 percent of Internet search revenue share in the second quarter of 2011, according to Analysis International. GoogleChina, which ranks second, continued to move downward, occupying 18.9 percent market revenue share.

WOW…..Baidu provides an index of more than 740 million Web pages, 80 million images and 10 million multimedia files, and offers multimedia content, including MP3 music and movies, and is the first inChina to offer Wireless Application Protocol (WAP) and personal digital assistant- (PDA-) based mobile search.

“I suspect this is just Dell, who has a lot of problems on the mobile and tabletfront, grasping at straws to get any kind of publicity that it can to make its product more attractive,” Michael Clendenin, managing director of technology consultancy RedTech Advisors, told the news service. “Ultimately, inChina, I still think it is Apple’s game, still for the iPad and iPhone.”

As demand in Chinafor mobile devices skyrockets, Apple certainly isn’t sitting on the sidelines:

The company is nearing completion of a 24,000-square-foot store in Hong Kong to complement its retail locations inBeijing andShanghai—each city is home to two Apple stores. Carolyn Wu, a Beijing-based Apple spokeswoman, told Bloomberg News the store would open inside the International Finance Center Mall inHong Kong’s main shopping and business district, but declined to specify an exact date.

“The iPhone is one of the leading smartphones in the Hong Kong market,” Sandy Shen, an analyst at IT research firm Gartner in Shanghai, toldBloomberg. “The sales momentum for the iPhone is still very strong, and we see the growth being maintained for the next few quarters.”

Microsoft isn’t holding back either. The company is also partnering with Baidu to provide users of Baidu with results from Bing, Microsoft’s search engine, after English-language search entries are entered inChina. The partnership, comes as Baidu looks to expand its user base after fending off market-share increases from Google, while Microsoft is trying to keep momentum going for Bing, which has seen its user base for the search service grow in theUnited States.

 

 

WHO USES  CELLPHONES and TEXTS: BY RACE and GENDER

If you are a mobile or tech marketer , this  is a really good breakdown report.

Who buys your stuff ? 

Who WANTS to  buy your stuff ? 

and WHY they buy your stuff..

DONT waste your marketing money on a market who can- or won’t buy .

APPSNEWBIE SAYS ..

 

“Extreme techies” tend to be male (63%), with a mean age of 31 and an average annual household

income of $67,000.

Also, nearly half (47%) are married, and 57% have children younger than 18 at home. While such a group holds down one end of the early adopter spectrum, a 2005 study by Women in Technology International, IDC and Intel found that women were becoming a greater part of the early adopter population, too:

“While women will not buy something for the sake

of being first, women are early adopters of technologies

that will clearly improve their lives. New technologies

such as home networking (57%) and WiFi (24%) are

favorites among women, allowing them to do more in

less time.”

 

Further, 53% of young women (Gen Y) in a 2008

study by Serena Software identified themselves as early adopters. As the researcher said, these are “the first to try new technologies, even before they become mainstream, ranking higher than any other profile.”

Hispanic and African-American consumers also boast early adopters.

 Hispanics, in particular, adopt more technology and consume more media than the general population, according to a study by Yahoo,

Telemundo and Experian Simmons Research. Some of

their findings:

_ 90% of Hispanics have a cell phone (versus 79% of the general

population);

_ 66% of Hispanics use text messaging (versus 38% of the

general population);

_ 61% of Hispanics have taken photos on a cell phone (versus

79% of Hispanics of the general population); and

_ Two-thirds of Hispanics have been online for more than five years.

 

African-Americans are more likely to use the mobile

web, but have much lower than average broadband

adoption, according to a 2009 study of wireless internet

use by Pew Research, which found:

_ 48% of African-Americans have, at one time,

used their mobile devices to access the internet

for information, e-mailing or instant messaging

(compared to the national average of 32%);

_ 29% of African-Americans use the internet on

their handheld devices on an average day (compared

to national average of 19%); and

_ Compared to 2007, when 12% of African-

Americans used the internet on their mobile devices on an average day, use of mobile web is

up by 141%.

Pew compared the use of digital technology among

African-Americans to that of white consumers:

_ By a 59% to 45% margin, white Americans are

more likely to go online using a computer on a

typical day than African-Americans; and

_ When mobile devices are included in the mix, the

gap is reduced to half; 61% of whites go online

on the average day when mobile access is included,

while 54% of African-Americans do.

Across a range of digital activities—some online,

typically using a computer; others being non-voice

data activity on a mobile device—African-

Americans and whites, on average, perform the

same number of actions.

SO THERE

APPSNEWBIE SAYS

 

YOUR MOBILE MARKET: WHO and WHY THEY BUY EXPLAINED

 

ALPHAS

Predominantly white males 35-44. Most likely to agree that technology has a positive impact on the

world (94%) and to be working full-time (91%). These are the tech elite, immersed in technology. Alphas see technology as having a significant, positive impact on their lives and ability to communicate. At work, they are delegators, developing solutions to hand off.

 

ACCIDENTAL

Predominantly white females 25-54.

 

Not as comfortable with

technology as Alphas, Accidentals still have a deep nderstanding

of how technology can improve their lives. With a less direct

approach at work, they consider technology a tool to

solve problems, but not the key to everything. Similar to

Balanced, but more focused on work and enthusiastic about

technology.

 

PRACTICAL

Predominantly white males 25-44.

 

The most hesitant to agree that technology has a positive impact on the world (only 50%) or

their lives (20%).

Using all the technology that most other types are excited

about, but they are less enthusiastic about the devices.

 They typically report to the Alphas and Accidentals at work,

but are focused on implementation.

BALANCED

 

Predominantly white females 25-44.

 Although similar to Accidentals, they do not place technology or work at

the center of their lives.

Approaching their jobs as a means to fund other things they enjoy, this group leads more relaxed lives than other

types, and are hesitant to adopt emerging technology until they see how it relates to their personal lives. The most likely to be students and the least likely to be

workaholics.

LITE

Predominantly white males 35-54. The most resistant to

adopting new technologies before they are mainstream,

they are less likely to take risks, actively solve

problems or create efficiency. At work, they may adopt a new process once it is proven effective in

another department. The most risk averse segment in

relationship to technology (only 1% are the first to try

new technology), their work life (only 7% take frequent

workplace risks) and at home (only 4% take frequent risks

in their personal lives).

 

53% of young women (Gen Y) identified

Themselves as early adopters.

One researcher noted they are

“The first to try new technologies,

even before they become popular.”

Food for thought Appsnewbie says..

 

 

I believe every line of Kipling’s “IF”, as I truly have faith in the beauty of truth and kindness.

I believe that  your actions- implied – acted upon – or desires  are a surgically accurate  mirror

of what WILL BE REFLECTED BACK TO YOU.-

I believe it this philosophy is all encompassing.
Repeat -I believe in Karma- that our lives are an   inexorably-surgically accurate mirror of all what we are and do…
I believe in a happily ever after…

I believe that the act of loving another is most powerful thing you will ever do.

I believe that technology can be used for no better – or worse- than the pen- the paper or the person

-you are the ultimate architect of your own connectedness – either debased or sublime…

I believe in God- that is my choice….

APPSNEWBIE

 

HOW GOOGLE PAGERANK REALLY FINDS YOUR BLOG: PigeonRank SECRET

The SECRET technology behind Google’s great results HMMM- …

As a Google user, you’re familiar with the speed and accuracy of a Google search. How exactly does Google manage to find the right results for every query as quickly as it does? The heart of Google’s search technology is PigeonRank™, a system for ranking web pages developed by Google founders Larry Page and Sergey Brin at Stanford University.

Building upon the breakthrough work of B. F. Skinner, Page and Brin reasoned that low cost pigeon clusters (PCs) could be used to compute the relative value of web pages faster than human editors or machine-based algorithms. And while Google has dozens of engineers working to improve every aspect of our service on a daily basis, PigeonRank continues to provide the basis for all of our web search tools.

Why Google’s patented PigeonRank™ works so well

PigeonRank’s success relies primarily on the superior trainability of the domestic pigeon (Columba livia) and its unique capacity to recognize objects regardless of spatial orientation. The common gray pigeon can easily distinguish among items displaying only the minutest differences, an ability that enables it to select relevant web sites from among thousands of similar pages.

By collecting flocks of pigeons in dense clusters, Google is able to process search queries at speeds superior to traditional search engines, which typically rely on birds of prey, brooding hens or slow-moving waterfowl to do their relevance rankings.

diagramWhen a search query is submitted to Google, it is routed to a data coop where monitors flash result pages at blazing speeds. When a relevant result is observed by one of the pigeons in the cluster, it strikes a rubber-coated steel bar with its beak, which assigns the page a PigeonRank value of one. For each peck, the PigeonRank increases. Those pages receiving the most pecks, are returned at the top of the user’s results page with the other results displayed in pecking order.

Integrity

Google’s pigeon-driven methods make tampering with our results extremely difficult. While some unscrupulous websites have tried to boost their ranking by including images on their pages of bread crumbs, bird seed and parrots posing seductively in resplendent plumage, Google’s PigeonRank technology cannot be deceived by these techniques. A Google search is an easy, honest and objective way to find high-quality websites with information relevant to your search.

PigeonRank Frequently Asked Questions

How was PigeonRank developed?

The ease of training pigeons was documented early in the annals of science and fully explored by noted psychologist B.F. Skinner, who demonstrated that with only minor incentives, pigeons could be trained to execute complex tasks such as playing ping pong, piloting bombs or revising the Abatements, Credits and Refunds section of the national tax code.

Brin and Page were the first to recognize that this adaptability could be harnessed through massively parallel pecking to solve complex problems, such as ordering large datasets or ordering pizza for large groups of engineers. Page and Brin experimented with numerous avian motivators before settling on a combination of linseed and flax (lin/ax) that not only offered superior performance, but could be gathered at no cost from nearby open space preserves. This open space lin/ax powers Google’s operations to this day, and a visit to the data coop reveals pigeons happily pecking away at lin/ax kernels and seeds.

What are the challenges of operating so many pigeon clusters (PCs)?

Pigeons naturally operate in dense populations, as anyone holding a pack of peanuts in an urban plaza is aware.

This  enables Google to pack enormous numbers of processors into small spaces, with rack after rack stacked up in our data coops.

While this is optimal from the standpoint of space conservation and pigeon contentment, it does create issues during molting season, when large fans must be brought in to blow feathers out of the data coop. Removal of other pigeon byproducts was a greater challenge, until Page and Brin developed groundbreaking technology for converting poop to pixels, the tiny dots that make up a monitor’s display. The clean white background of Google’s home page is powered by this renewable process

Aren’t pigeons really stupid? How do they do this?

While no pigeon has actually been confirmed for a seat on the Supreme Court, pigeons are surprisingly adept at making instant judgments when confronted with difficult choices. This makes them suitable for any job requiring accurate and authoritative decision-making under pressure. Among the positions in which pigeons have served capably are replacement air traffic controllers, butterfly ballot counters and pro football referees during the “no-instant replay” years.

Where does Google get its pigeons? Some special breeding lab?

Google uses only low-cost, off-the-street pigeons for its clusters. Gathered from city parks and plazas by Google’s pack of more than 50 Phds (Pigeon-harvesting dogs), the pigeons are given a quick orientation on web site relevance and assigned to an appropriate data coop.

Isn’t it cruel to keep pigeons penned up in tiny data coops?

Google exceeds all international standards for the ethical treatment of its pigeon personnel. Not only are they given free range of the coop and its window ledges, special break rooms have been set up for their convenience. These rooms are stocked with an assortment of delectable seeds and grains and feature the finest in European statuary for roosting.

What’s the future of pigeon computing?

Google continues to explore new applications for PigeonRank and affiliated technologies. One of the most promising projects in development involves harnessing millions of pigeons worldwide to work on complex scientific challenges. For the latest developments on Google’s distributed cooing initiative, please consider signing up for our Google Friends newsletter.

SO THERE…..NOW YOU KNOW….

 SHELDON COOPER TELL ME: WHAT DO EARLY ADOPTERS  BUY 

WHO ARE EARLY ADOPTERS:WHAT THEY BUY

AND WHY ?

If I am a  Sheldon Cooper type-

By the way – VERY  FAVE..BIG BANG THEORY,

HOW DO YOU GET MY ATTENTION ? IT’S ONLY LOGICAL

WHAT WILL SHELDON BUT BESIDES GREEN LANTERN MEMORABILIA?

You can’t dip into Twitter or the tech blogs without
running into someone who claims to be “an early
adopter.” Or adapter. Um…Not sure.

They are a diverse group.As diverse as Americans themseilves.From residents of Silicon Valley  active in a clubby online
community of early adopters  to latter day floers children.Old bored  wrinkled hippies. the 60 year old guy with a limp always greasy pony tail
And  others who hold just as much influence, like 45-year-old Julie Strietelmeier of Columbus, Ind.,who reaches 300,000 people per month with her 13-
year-old blog The Gadgeteer.

These are not necessarily the nerds who populated
the pages of “Microserfs,” Douglas Coupland’s iconic
1995 tome about people who work in the technology
space.

These days, early adopters make up a much broader
category. We’re at a point now where adopting technology is not the same as understanding technology. There are people on Twitter who don’t understand
the Twitter API, but they don’t have to.

MAKE it EASY for the proles to buy stuff you know..the Madison Avenue / Silicone Vally mantra.

Early adopters may fit a range of stereotypes, but a
study by Forrester Research that marries their “technographic”
profiles with psychological theories found that
three key drivers compel early adopters:

 RISK TAKING

A desire for novelty that exceeds caution and reflects a
“universal openness to new experiences, including new
products…. They are willing to take a chance on a product
with little to no market history.”There is also a desire
to be first.
 INFORMATION GATHERING

There is an informational burden that needs to be overcome
for new products, and early adopters are more likely
to seek out the information needed to inform their
adoption decisions.” But they also “seek to mitigate risk
through information.”
 STATUS SEEKING

Early adopters take pride in showing off their purchases.
Early adopters choose products that represent them
to the world—their preferences as well as their social
status.” The study notes that this motivation dates
back to 1899 and Thorstein Veblen’s “conspicuous consumption,”
and the accumulation of goods a way to
convey status.
WHAT DRIVES THEM

Bill Tancer, who studies early adopters, is one himself—
not uncommon among technophiles, according to Paul
Carton, VP-research at ChangeWave Research.
“For gadgets, it’s the desire to be the first kid on the
block to do that. I don’t know what drives me—I just
know I want it. I keep going back to the iPad site to see if
they’ve opened registration,” said Tancer, who fits both
the risk-taking and status-seeking profile.
“What motivates me as an early adopter is marketing
that shows what the product can do for me very specifically,”
said John Vasko, a social media specialist.The messaging
he responds to the most “combines what you can
do as well as a lifestyle approach. I’m on a quest to find
more efficient ways of doing things.”
“Early adopters are not always the people with the
biggest reach, or the biggest footprint,” said Steve Rubel,
senior VP-director of insights at Edelman Digital. “They
are the people who are respected [for their opinions on]
what to buy. Every circle has one—like the family geek,
the one who advises everyone on what to buy.

“How can you reach out to us? It takes someone who
watches very closely,” said Louis Gray. “Early adopters
want to feel unique, like you know them.”
One can learn a lot about Gray, 32, an early adopter and marketing consultant who lives in Silicon Valley
with his wife and two kids, from reading his blog. Gray
has plenty of opinions about technology and shares
them in lists of “suggestions,” such as “10 Suggestions
to Improve Google Reader.” He doesn’t like to spend
time writing about things that don’t interest him. “I
have more fun spending time with products I want to
know better,” he said.
For Gray, the rewards of being an early adopter are
information and influence. Gray talks about his suggestions
for Google Reader, a product he relies upon
throughout the day, every day, to scan hundreds of news
sources and distribute links to his followers on Twitter
and readers of his blog. He found the site lacking in customization
and search functions—so, he wrote about it.
The post garnered a record number of comments, was
posted on Digg, was linked to by other influential early
adopters such as Steve Rubel, Robert Scoble and the
blog TechMeme, and led Gray to achieve record traffic.
But most telling was the comment left by a Google
engineer: “Funnily enough, the Reader team just had a
big, all-day brainstorming session about where to go
next, and ideas similar to many of your suggestions
were discussed.”
Another time, Gray, a fan of LinkedIn, thought the
site should allow individuals to download their resumes
as a PDF, something now commonplace on LinkedIn and
similar sites. He posted as much on his site.
Whether Gray is at all responsible for changes
made to products he writes about, the fact that he even
thinks they should be made empowers him and gives
him validation. “I like going to LinkedIn and seeing
the little PDF and thinking, ‘Oh, I had a part in that,’”
he said.
Gray has about 14,000 followers on Twitter and
1,500 friends on Facebook (besting Robert Scoble, the
most famous early adopter, by about 100). His blog traffic
is much lower—less than 1,000 visitors per day,
according to QuantCast, though his readers are avid
technology enthusiasts and/or early adopters like himself,
and active on his message boards.
“Companies do listen when early adopters talk,
especially when they have a large microphone,”
Gray said.

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